Revenue Growth Management
Revenue Growth Management (RGM) is about optimization of how a company serves its consumers’ needs, and through this grows revenues and profit sustainably.
The ultimate goal is to win the shoppers’ choice with great planning and execution around these topics below:
Revenue Growth Management is a continuous activity, – not a project – well developed processes, skills and capabilities are necessary enablers.
Revenue Growth Management is an effort in which multiple functions (marketing, sales, shopper marketing, finance, controlling, etc) are involved, therefore the structure and co-ordination is key for the success.
We want to deliver quick results and lasting solution therefore we offer the following approach to Revenue Growth Management:
- Analysis of available data and understanding the situation, identifying opportunities
- Developing solution – in close co-operation with the customer’s team – along the four pillars of RGM (Assortment, Pricing, Promotion, Trade management)
- Coaching the customer’s team to make the necessary changes in processes, tools, supporting them to develop their capabilities
- Measuring the results and the activities through dashboards, feed back and correcting actions
If you have any question, or you need more information, please contact us